Mai’s Matcha

Mais Matcha: A Fresh, Timeless Take on Matcha Culture

Summary
This project focused on elevating her social media presence through a structured UGC strategy. The goal was to create consistent, authentic content that strengthens her personal brand, increases engagement, and attracts long-term brand partnerships.

Design Solution
A cohesive visual style and clear content pillars were developed to streamline UGC creation. On-brand templates and a repeatable workflow helped maintain consistency while allowing flexibility for trends, resulting in a polished and scalable social presence.