PROBLEM: 100 Moons wanted to create designs that resonated with fans while expanding their social presence and product appeal. PITCH: Create unique shirt designs that blend JDM and game nostalgia. RESULT: The graphic tee generated $7,500 in gross sales and gained strong engagement across social media, showing successful audience reach and interest. Check out some of the social content that launched below.
I designed each tee by translating each character’s personality into simple, wearable graphics. The designs focus on clean illustrations and balanced layouts for effective apparel printing, and I incorporated a car element to introduce a JDM-inspired aesthetic, blending character culture with automotive style.
Illustration drafts
Copywriter/Photo Edit: 100 Moons
Design/Illustration: Marykate Lambarte
Role: Designer
Work: Contract