PROBLEM: Budd Skincare’s social presence didn’t fully convey the brand’s philosophy of mindfulness, simplicity, and care. Without a clear, consistent approach, it was difficult to build trust, authenticity, and a sense of community online.
IDEA: Position skincare as a daily ritual and highlight the brand’s values through minimal, calming visuals and storytelling. Focus on routines, ingredient education, and real-user experiences to create content that feels authentic, approachable, and consistent.
SOLUTION: I developed a cohesive visual system and content strategy, including templates and UGC, to establish a serene and recognizable social presence that reflects Budd Skincare’s timeless philosophy while engaging their community.
Budd Skincare: Timeless Care Rooted in Ritual
Produced a series of reels and story posts for BUDD Skin that explore modern skincare through a focus on healthy, balanced skin, using short-form video, intentional composition, and soft, calming visuals to highlight everyday routines and a skin-first approach.
Budd’s Brand Identity
Following our collaboration, BUDD Skin’s brand identity became much clearer and more cohesive, with a stronger visual direction that consistently reflects its focus on modern skincare and healthy, balanced skin.
Role: Designer
Work: Contract
