Kiki’s Cafe
Project Title
Whimsy & Warmth: Storybook-Inspired Bakery Branding
Summary
This branding project reimagines a bakery as not just as a place to buy treats, but as a space to feel nostalgia and comfort. Drawing inspiration from Kiki’s Delivery Service, the brand captures the feeling of childhood wonder and the warmth. Through cozy visuals and storybook aesthetics, the goal was to create an emotional connection, turning each visit into a small, magical escape from the everyday.
Design Solution
To bring the brand’s narrative to life, I developed a cohesive identity system that blends vintage charm with playful storytelling. The logo, packaging, and supporting visuals were all crafted to feel handcrafted and personal, inviting customers into a whimsical, heartfelt experience with every detail.
Design/Illustration Process
I began with digital sketches in procreate for the logo, then built a color palette that evoked the warmth and nostalgia of the source material, translating emotion into visual language.
Project Title
100moons Graphic Tee Illustration Series
Summary
This illustration series explores the intersection of nostalgic anime characters and modern street-style car culture. Designed for an audience with an eye for bold fashion and pop culture references, the project captures a unique fusion of playful nostalgia and edgy aesthetics, tailored specifically for wearable graphics.
Design Solution
I developed a collection of detailed, high-contrast illustrations optimized for screen printing on apparel. Each design thoughtfully balances character-driven storytelling with automotive elements, using compositions and layered textures to create standout pieces that connect with anime fans and streetwear enthusiasts.
Welcome to Mai’s Matcha, a modern take on timeless matcha traditions. We blend heritage with heart, offering cozy, creative blends made from the world’s finest matcha. Were rooted in sustainability and community.
Project Title
Mai’s Matcha: A Contemporary Take on Matcha Culture
Summary
Mai’s Matcha reimagines the traditional matcha experience through a lens of sustainability, comfort, and community. The identity aims to create a sense of warmth and calm, while also incorporating subtle cat-themed details that reflect the founder’s personal love for cats!
Design Solution
The visual system blends soft, earthy tones with clean typography and minimal layouts to reflect the natural, grounding essence of matcha. Hand-drawn illustrations and cat motifs are used thoughtfully across packaging and brand materials to create a cohesive and personable feel.
Want to grow your socials?
Project Title
Her Socials: Strategic Social Media for Modern Brands
Summary
Her Socials is a marketing service built to help businesses grow their digital presence with intention and creativity. Focused on meaningful audience connection and brand growth. Her Socials is a trusted partner for businesses looking to elevate their online identity through engaging content.
Design Solution
The branding combines a clean, modern aesthetic with playful accents to reflect both professionalism and creative energy. Bold typography, fresh color choices, and thoughtful layouts work together to convey clarity, confidence, and approachability.
Budd Skincare
Project Title
Budd: A Youthful Identity for Floral Skincare
Summary
This project focused on creating a vibrant and youthful brand identity for a floral-based skincare line. Centered around gentle, petal-powered formulas, the brand aims to evoke a fresh, feel-good glow while appealing to those who enjoy beauty and simplicit .
Design Solution
The identity blends soft floral elements with clean, modern design to highlight the product’s natural ingredients and refreshing benefits. A light color palette, minimal typography, and delicate graphics create a fresh, approachable look that feels effortlessly cool while staying rooted in skincare. The result is a cohesive visual system that celebrates self-care with both style and purpose.
ICHIKO AOBA ZINE
Project Title
Editorial Spread: Visual Identity for a Rising J-Pop Artist
Summary
This zine feature highlights an emerging Japanese pop artist through a dynamic editorial layout that visually interprets their sound and style. The goal was to merge expressive design with structured storytelling, capturing the energy and emotion of the artist’s music in a print format.
Design Solution
The spread uses bold typography, curated imagery, and rhythmic composition to reflect the artist’s down to earth sound. By balancing expressive visuals with editorial clarity, the layout creates an engaging narrative flow while maintaining a strong visual identity. The final result is a visually driven spread that blends music, culture, and design into a cohesive editorial experience.
Poster Design
A series of visual experiments where typography, color, and imagery collide. Each poster is a study in mood and message, pushing design beyond function into storytelling.
